Canary Wharf Group has partnered with HELPFUL to Launch Recycling App

Plastic Recycling and Rewarding App to Simplify and Incentivise Reuse and Recycling for Consumers.

Canary Wharf and HELPFUL launch recycling app

Piloted by Canary Wharf Group, the app will help those visiting and working on the Canary Wharf estate in London to recycle their waste and collect rewards in bid to drive behavioural change.

By downloading the HELPFUL app consumers will be able to scan their plastic waste and receive immediate feedback from the app, informing them where on the estate they will be able to recycle or reuse the plastic products. In return, they will receive a virtual reward “coin”, redeemable via QR codes on the recycling/reuse points, which they can then spend at participating retailers at the London site.

Martin Gettings, group head of sustainability at Canary Wharf Group plc said: “This app is an incredibly useful tool for informing people about different plastics used in products, as well as highlighting where our Deposit Return Scheme, water refill stations and recycling points can be found on the Estate. Even better, HELPFUL enables customers to collect rewards online; in a future-thinking step we are using ‘gamification’ to make recycling fun. Utilising technology like this is a brilliant way to enable people to get involved, make a difference and be rewarded in doing so.”

Evan Michaels, founder of the HELPFUL app said: “Working with Canary Wharf Group has been highly insightful and proven it is possible to tackle single-use plastic waste on a large scale.

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