Low-cost supermarket Lidl has launched a trial programme to cut food waste, selling boxes of imperfect fruit and veg to customers in store for just £1.50.

The ‘Too Good to Waste’ boxes are filled with around 5kg of mixed fruit and vegetables “that are no longer considered at their perfect best” but are still good to eat, Lidl said.

The company added it hoped that as well as saving customers money, the selection boxes will also encourage shoppers to purchase food that would otherwise be left on the shelf for cosmetic reasons.

The trial, which launched last week, is taking places across 122 Lidl stores across the UK, and forms part of the supermarket’s pledge to cut food waste by 25 per cent in store by 2020, and 50 per cent by 2030. Boxes will be on sale every morning for the first two hours of trading, with any unsold items after that donated to local causes.

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