Greenzone Joins the Recycling Revolution: Celebrating Recycle Week 2025

Greenzone is thrilled to announce its participation in Recycle Week 2025, taking place from the 22^nd to 28^th September, as part of WRAP’s flagship Recycle Now campaign.

This year’s theme “Rescue Me! Recycle” brings everyday recyclable items to life, helping businesses and communities rethink what ends up in the bin.

What Is Recycle Week?

Recycle Week is a national celebration aimed at encouraging organisations across the UK to recycle more and recycle correctly. From retailers to local councils, everyone is invited to join in supporting the message: “Recycle more of the right things, more often.”

In 2025, the campaign expands with vibrant new characters including Trigger (spray bottle), Deo (aerosol), Fru (yoghurt pot), Spritz (perfume bottle), and Hube (toilet roll tube) which serve as fun, memorable reminders that these items can and should be recycled.

The campaign emphasises breaking down barriers like confusion around recycling. Through friendly, familiar characters, WRAP seeks to make recycling more intuitive and reduce “wish-cycling” (placing non-recyclables in hope of sorting later) and missed opportunities.

Greenzone is supporting Recycle Week in several exciting ways, from featuring the official Recycle Week guide complete with posters, social media templates, headers, and more available to download to running customer campaigns that use the fun “Rescue Me!” characters across social media and digital platforms to spotlight less obvious recyclables.

Why It Matters

• Clarity Over Confusion: Nearly half of businesses feel unsure about recycling rules. The campaign simplifies and clarifies – making it easier to recycle correctly.
• Every Item Counts: In a business setting small actions like recycling office supplies, packaging, or cleaning products add up significantly when multiplied across entire teams, sites, or estates.
• Community Pride & Involvement: Through localised campaigns and shared stories, recycling becomes a fun, collective effort with Greenzone’s support bringing national messages to life at the local level.

Join Greenzone in making Recycle Week 2025 a success! Save the dates in your diary, watch out for the “Rescue Me! Recycle” or better yet, rescue them from the bin!

Resources

Recycle Week Campaign Pack

Recycle Week Posters

Source: WRAP Website