Working in partnership to implement an environmental improvement strategy.

Overview

Since inception, this market leading high street brand has expanded to operate employing in excess of 30,000 staff worldwide.

The Challenge

Recycling rates had stalled at 25% despite new signage being implemented across the estate. The general public took little or no notice of container segregation practices, and the contamination of recycling streams was so high, it was being collected as general mixed waste. The solution of new waste streams and signage unfortunately wasn’t enough to persuade members of the public to dispose of waste correctly. Greenzone identified that individuals would utilise the closest container, irrespective of the waste they were disposing of. Waste management charges were also hard to track for stores utilising bag collections, rather than euro bins.

The Solution…