Currently only available in white, the paint uses leftovers from paint tins which are taken to Veolia’s Household Waste Recycling Centres (HWRCs). This paint would ordinarily be sent to landfill.
Gavin Graveson, executive vice president Veolia UK and Ireland, said: “How many of us have old tins of paint just taking up space in our sheds or cupboards? Now we have a solution where residents can bring us their paint and we can give it a new lease of life with Dulux Trade Evolve.
“We will continue to look for solutions to close the loop on products that otherwise were going to waste.”
To source the paint needed to produce Dulux’s Evolve, Veolia sends paint from its HWRCs to a remanufacturing plant. Here it is refined and filtered before being taken to a manufacturing facility where it is combined with new paint, re-engineered and tested.
The recycled paint has been in development for five years. It was tested by Dulux’s research experts and blind tested by decorators and painting contractors, as well as being used in small scale trials with organisations including the Co-op and Waitrose.
Paul Murgett, sustainability lead at Dulux Trade, explained that millions of litres of paint are being wasted in the UK each year.
He said: “Evolve, developed as a result of years of investment, hard work and commitment to improve our sustainable offering, is the first step towards reducing this number.
“A dedicated team of experts have been working behind the scenes to develop this product – which is as quality driven as it is sustainable.
“By introducing Evolve, we will help to reduce the carbon footprint of our Dulux Trade products, and help our customers reach their sustainability goals too.”
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