Extinction Rebellion is the citizen-led climate change protest group, which notably carried out a series of high-profile demonstrations, known as ‘Rebellion Days’ at or near famous landmarks in London, over the course of a number of days throughout April.
In terms of how this influence will be reflected in campaign materials and initiatives, WRAP says that the 2019 Recycle Week will involve ‘high impact’ messaging, featuring national broadcast media, social media and out of home advertising.
The focus will be on asking people to recycle ‘from the bathroom, the kitchen, the office and the great outdoors’, it says.
Outlining the theme in a bulletin to stakeholders, WRAP said: “2019 is the year of the activist. We’ve seen this through protests and marches from Extinction Rebellion to Our Planet, Greta Thunberg to Sir David Attenborough – environmental concerns have never been so front of mind for the nation.
“We want to capitalise on this as it’s a golden opportunity for us to inspire and support citizens to take action and make recycling the new norm. Recycle Week 2019 will be full of action. We will be asking people to recycle from the bathroom, the kitchen, the office and the great outdoors. Getting them to do something powerful and radical that will really make a difference.”
The resources charity said that the 2018 Recycle Week was the largest edition in the event’s 15-year history, with more than 100 local authorities, retailers and brands taking part in the event or associated initiatives.Orginal Source