From December 2018, empty Pringles cans can be sent to TerraCycle using freepost labels in return for a charitable donation which can be redeemed at schools, charities or non-profits.

Cans are then recycled with the resulting pellets used to create new products such as benches and fence posts.

Pringles cans are not currently able to be recycled in the UK due to the complicated mixture of materials the product is made from.

Kellogg’s has also launched a project to change its cereal pouches to a recycle-ready material by late 2019.

This is estimated to remove 480 tonnes of non-recyclable packaging from its British and European supply chains every year. The cereal brand will also aim to make its packaging 100% reusable, recyclable or compostable by the end of 2025.

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