The environment agency (EA) has invited the sports sector to mark Plastic Free July with a ‘kick plastic out of sport’ social media campaign.

Campaign toolkits have been sent to over 100 organisations inviting them to raise awareness of environmentally-friendly alternatives to single-use plastic items.

The toolkit has been created by the EA’s plastics and sustainability team as part of the Interreg Preventing Plastic Pollution project.

The EA says the toolkit includes twice-weekly posts encouraging deposit return schemes, re-wearing old kits, and avoiding single-use plastic waste at celebrations.

Big Plastic Pledge

The posts also signpost to new sustainability guidance for sports events, stadiums and community clubs, and encourage people to sign up for the Big Plastic Pledge – a global movement founded by Olympic gold medallist Hannah Mills.

The campaign will also run on the Interreg Preventing Plastic Pollution Twitter feed at @Plastic_EU, with the first post going live on Friday 1 July.

Plastic Free July is a global movement that aims to help millions of people be part of the solution to plastic pollution. It was launched by the Plastic Free Foundation which aims to see a world free of plastic waste.

Environment Agency project lead Hannah Amor, said: “Everyone has a part to play in minimising their avoidable plastic consumption and carbon footprint to help conserve the natural world. Sport can influence thousands of people that may otherwise not engage with environmental issues. Link

“Three billion people watched the Tokyo Olympics. That is a huge platform to showcase sustainability and make it the new norm for people taking part in and watching sport.

“We hope this campaign will encourage people from all walks of life involved in sport to take even the smallest step, like wearing a hydration belt or carrying a reusable cup. Collectively, changing our daily habits can make a huge difference.”

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